How to look good in photos

The pose

The general rule is to avoid facing the camera straight on as this can add on pounds. Instead go for the angle and turn slightly, placing your weight on the leg furthest from the camera. Strike a classic pose with one foot pointed toward the camera, or cross your legs for more visual interest. Place your hands on your hips to create more space (which can also make arms look thinner). If your face is round, you may also want to turn your face slightly from the camera so that it captures about 75 per cent of your face.

If you're sitting, be sure to sit up straight -- and it also helps if you visualize yourself as having a long neck. Tilt your chin down just a touch to avoid the appearance of a double chin (and to prevent the camera from getting a view up your nostrils).

When it comes to striking just the right pose, most pros recommend adopting a sense of fun. Experiment in front of a mirror (or even better, a trusted friend with a digital camera). Many people are more photogenic on one side – apparently this is usually the side you part your hair on – so play around and find your best angle.

Last but not least, don't forget the basic rules of good posture: shoulders back, tummy tucked in (but not so much that it appears painful).

The smile

The key here is to find a natural looking smile. Practice in front of the mirror, testing out different smiles and head positions -- and once you find one you like, try to memorize it. And go for the glow: don't forget that the most enchanting smiles begin with the eyes.

To get a more natural smile, some people swear by this trick (although, admittedly, it can appear a bit odd): chuckle aloud just before the camera clicks. And definitely forget 'saying cheese' as this usually leads to a frozen-looking smile. To avoid the appearance of wrinkles around the eyes, some experts advise trying to smile “inward” – or straight across -- instead of upward.